4 ms·

i don't know... how much is the cost to develop an application to cover 100% of the available desktop browsers? maybe use that value to improve mobile target ma

by mcs_ 11y ago

i don't know... how much is the cost to develop an application to cover 100% of the available desktop browsers? maybe use that value to improve mobile target make more sense at this point?!

iqonik 11y ago
In my experience it is far less than the cost of acquiring new customers, onboarding and supporting them, also far less risky.
ehnto 11y ago
It really, really depends on your site's demographic. Example: skin care website, they sell women's beauty and anti aging products. Their demographic is 15% IE8, but you know who are most likely to buy their products? Mature women, who are also more likely to be the ones in that 15%. The next part of that puzzle was when they launched into China. China has a huge population still on XP and IE8. Literally millions of uniques from IE8. We even had a percentage from Netscape! Fortunately the agency handling them was smart enough to research the demographic in both instances, but many agencies won't. They will brazenly force their opinions on their users who frankly, don't give a crap how you feel. They just want it to work so they can buy stuff. You have to view every hit as a customer. Imagine if Walmart stopped letting in 15% of customers.
- tracker1 11y ago
  I would think mature women would be the ones more likely to be using an iPad/iPhone. I've worked in several positions where the demographics are skewed towards middle age, and the use of the iPad alone is far larger than IE<11.
  - ehnto 11y ago
    Sorry I probably worded that poorly. In their sample they found that those in the 15% were normally mature women. This isn't to say the majority of mature women use IE8 or that only mature women use IE8, just that they were over-represented inside that 15% and they were purchasing customers. You are right that iPads and iPhones are the majority of their demographic.

by mcs_ 11y ago

i don't know... how much is the cost to develop an application to cover 100% of the available desktop browsers? maybe use that value to improve mobile target make more sense at this point?!

iqonik 11y ago

In my experience it is far less than the cost of acquiring new customers, onboarding and supporting them, also far less risky.

ehnto 11y ago

It really, really depends on your site's demographic. Example: skin care website, they sell women's beauty and anti aging products. Their demographic is 15% IE8, but you know who are most likely to buy their products? Mature women, who are also more likely to be the ones in that 15%. The next part of that puzzle was when they launched into China. China has a huge population still on XP and IE8. Literally millions of uniques from IE8. We even had a percentage from Netscape! Fortunately the agency handling them was smart enough to research the demographic in both instances, but many agencies won't. They will brazenly force their opinions on their users who frankly, don't give a crap how you feel. They just want it to work so they can buy stuff. You have to view every hit as a customer. Imagine if Walmart stopped letting in 15% of customers.

tracker1 11y ago
I would think mature women would be the ones more likely to be using an iPad/iPhone. I've worked in several positions where the demographics are skewed towards middle age, and the use of the iPad alone is far larger than IE<11.
- ehnto 11y ago
  Sorry I probably worded that poorly. In their sample they found that those in the 15% were normally mature women. This isn't to say the majority of mature women use IE8 or that only mature women use IE8, just that they were over-represented inside that 15% and they were purchasing customers. You are right that iPads and iPhones are the majority of their demographic.