Those same things have a very utilitarian, engineered flavor to them, that's a major part of the appeal. Instead of over-decoration and serifs, they carry clean

Those same things have a very utilitarian, engineered flavor to them, that's a major part of the appeal. Instead of over-decoration and serifs, they carry clean, minimal lines and optimize for clarity and readability. That is, in some ways, a centerpiece of Swiss (and Germanic) culture. Also, you need to remember that germanic cultures gave us all the Dutch Old Masters, Bauhaus, not to mention Mozart, Beethoven & co.