>>Obviously the $100/hr price point puts it out of reach for most people, but my expectation (as an investor) is that as the tech improves, they will be able to

>>Obviously the $100/hr price point puts it out of reach for most people, but my expectation (as an investor) is that as the tech improves, they will be able to bring down the price while maintaining or even improving the quality of the service (I call this the Tesla strategy) What tech? Tesla's strategy is working because they are using the high prices of their luxury cars to pay for serious technological innovation and build infrastructure for economies of scale on the expensive components (batteries). Without knowing what type of technology (beyond SMS) powers Magic/Magic+, and why it can't be easily replicated by competitors, it's difficult to buy into your optimism.