I may be mistaken but my impression was the opposite. I only saw the listing as a way to grab the project some quick social proof. I figured the intended audie

I may be mistaken but my impression was the opposite. I only saw the listing as a way to grab the project some quick social proof. I figured the intended audience is people who prefer to craft their own website rather than just blast the social networks with what they had for dinner and their latest obscure political point of view. I can imagine when I find the 'now' page on somebody's website, it'll seems like a nice and natural way to see what they're up to. And c'mon, it's Derek Sivers.