3 ms·
> Giving them a pass because it's "assumed" ...is the law of the land in USA It's called "puffery" https://en.wikipedia.org/wiki/Puffery https://en.wikipedi
by gohrt 11y ago
> Giving them a pass because it's "assumed"
...is the law of the land in USA
It's called "puffery"
https://en.wikipedia.org/wiki/Puffery https://en.wikipedia.org/wiki/Puffery
> In law, puffery is a promotional statement or claim that expresses subjective rather than objective views, which no "reasonable person" would take literally.
US Supreme Court has ruled that lying in ads is protected speech, up to some non-specified boundary:
https://www.techdirt.com/articles/20100211/0133368126.shtml https://www.techdirt.com/articles/20100211/0133368126.shtml
- nkrisc 11y agoI don't see exactly what that has to do with passing off solicited and compensated customer testimonials as unsolicited and uncompensated (as far as I'm aware). And as the FTC's actions have indicated, making unproven claims of direct medical benefit is not simple puffery.