The service may be niche but pricing should depend on various factors like complexity, value add compared to competitors (you always have competitors even in ni

The service may be niche but pricing should depend on various factors like complexity, value add compared to competitors (you always have competitors even in niche) and ultimately the most important: Who is your target audience ? $15/Year could be too low in fact for a niche. You may as well charge $15/Month and still get enough clients. In fact, I will say that a good niche service should be high margin because it is most likely low volume. This means your pricing should be high enough to create a sustainable business. Going back to the Target Audience point. Imagine this. You have a service/product that for some reason can be sold to both students and large educational institutions. Would you ask a student to pay $15/year ? Perhaps you won't get much luck there. Would you be able to get $15/Year from an institution ? Most likely. Of course, sales cycle may be longer and it may take a bit more time to get the institution on board. But they may easily pay you $15/Month or even $100/Month if they get enough value out of what you are offering.