Part of the retooling process of the brand that occurred to make it. Leading up to this, Lego was coming out of a slump and trying to identify how to streamline

Part of the retooling process of the brand that occurred to make it. Leading up to this, Lego was coming out of a slump and trying to identify how to streamline the number of bricks, product offerings, and generate solid revenue streams. Also, a person on brickset suggested it may be sorting costs from manual labor. [1] [1] http://brickset.com/article/1705 http://brickset.com/article/1705