Not just "won't be nearly as attractive". We assume that food of that type (burger, sandwich, etc) will be symmetrical: if it has visible lettuce etc on the si

Not just "won't be nearly as attractive". We assume that food of that type (burger, sandwich, etc) will be symmetrical: if it has visible lettuce etc on the side you're seeing, one assumes that the density will be equal everywhere else, meaning not only the other side, but also on the underneath the bun. The image is false not just because the picture is "more attractive", it is false because it is implying a density of ingredients that just isn't there. This is just plain false advertising, no more, no less.