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It really is all about the lighting, presentation and a decent macro lens. My favourite food cinematographers: http://foodfilm.fr http://foodfilm.fr Incredib
by dharma1 11y ago
It really is all about the lighting, presentation and a decent macro lens.
My favourite food cinematographers:
http://foodfilm.fr http://foodfilm.fr
Incredible stuff. Filmed with Red Epics mostly in slow motion, these guys really understand lighting and choreography
- stats_lly 11y agoTotally agreed! Their M&S ads are just irresistible!
- StavrosK 11y ago> It really is all about the lighting, presentation and a decent macro lens. That pretty much sums up all of photography, though. It's like saying "programming is all about structuring the code". The devil is in the details.
- dingaling 11y ago> and a decent macro lens. Often a tilt-shift lens. That's how they place the plane of focus horizontally across a plate so that the food is in crisp focus but the table is softened. Most photography is nowadays done with vertical planes of focus ( thanks for nothing, SLRs ) but choosing your plane used to be as integral as choosing shutter speed and aperture.