I don't think you give people enough credit. Sure, it might not be as explicit as "here is a spreadsheet, with quantitative values assigned to each pro/con".

I don't think you give people enough credit. Sure, it might not be as explicit as "here is a spreadsheet, with quantitative values assigned to each pro/con". However, there is certainly intuition and a decision making process involved - it may just not be the same way you or I might have done it. At the end of the day - if a person notices negative impacts from using a product, then they will stop using that product. There are tech companies that have lost trust - and they lose users as a result. Sony of course is a classic example - and they've had to work pretty hard to regain that trust. Another example - Samsung has a poor reputation for software quality and lots of jank - sure, a non-technical person may not be able to verbalise it in those terms, but they may simply describe the iPhone as "smoother". This was reflected in their numbers - they were bleeding money for a while, and still are. It's like people complaining about the walled garden that is Apple - I loathe Apple, and the walled garden approach, but I can't argue that it's not popular. For many people, they can deal with all the cons, because of the product/services that Apple provides. I might not choose to use an iOS device - and I will actively steer my family away from it (just converted my father to a Nexus 5X), but I'm not going to automatically assume that people who use iOS devices are ignorant - they may just have different costs/benefits analyses to me. Until you can provide a reason that actually affects them (which is why I have asked for numerous times what the actual concrete issues are), they will continue to use those products, in order to garner the benefits.