Shipping has indeed gotten faster. But there's no need to give Prime the credit for that. https://en.wikipedia.org/wiki/Fallacy_of_the_single_cause https://en.

Shipping has indeed gotten faster. But there's no need to give Prime the credit for that. https://en.wikipedia.org/wiki/Fallacy_of_the_single_cause https://en.wikipedia.org/wiki/Fallacy_of_the_single_cause You don't have to pay $100/year for stuff to show up on your doorstep quickly, compared to the 2-4 weeks you cite. Compared to your 2-4 week yardstick, the shipping you can get for free is also very quick, usually 2 days, sometimes 4-5 days. And it can be 1 day, which is faster than Prime, if you pay a small (way smaller than $100) $n fee as needed. In real life, I've never had to pay for 1-day shipping. So that's $n * 0 = $0 that I've paid, all while getting stuff amazingly quickly compared to those pre-Internet catalog orders.