Zigbee is fairly awful. Most of that space wasn't designed for consumer products or multi vendor interoperability. Being able to use the standard WiFi software

Zigbee is fairly awful. Most of that space wasn't designed for consumer products or multi vendor interoperability. Being able to use the standard WiFi software & firmware stack but trading throughput for lower power and greater range has the potential to be a huge win. There are already many players who have WiFi silicon that it should be easy to adapt to this new protocol. Hopefully that will mean wide availability of solutions at competitive prices.