Built-in distribution, period. No other platform gets you as many readers w/o doing any self-marketing. The design and functionality is nice, but I think it w

Built-in distribution, period. No other platform gets you as many readers w/o doing any self-marketing. The design and functionality is nice, but I think it would still be similarly successful if it looked like Geocities. Thought experiment: If you kept the design & functionality, but took away the distribution, would it be in the deadpool? My gut says yes.