Self reinforcing startup feedback loop is my guess. Also I suppose with the rise of social media being more accessible through search there's less importance on

Self reinforcing startup feedback loop is my guess. Also I suppose with the rise of social media being more accessible through search there's less importance on having your own domain to create authority. At least medium has got past the problem of nearly everything on it being garbage int he last year. Before the last few months I would actively avoid reading anything there but now it appears more like a platform and 30% or so of what I've seen has been at least close to worth reading.