Better to capture the biggest share of the smaller pie than to ignore the sea change. Blockbuster ignored a similar shift bcause it wasn't as profitable. Plus

Better to capture the biggest share of the smaller pie than to ignore the sea change. Blockbuster ignored a similar shift bcause it wasn't as profitable. Plus the downshift won't be as great as some predict. You'll still need enough cars for long commutes. And cars lifespan are measured in miles not years. Autonomous cars might actually increase the number of miles driven (commute while sleeping, alternative to public transit, or driving instead of flying). A car sitting in a driveway will last longer than one doing stop and go traffic 23 hours a day.