Standard marketing BS these days [0]. Announce the coming announcement for the pre-ordering of an unreleased product. A fake news event to generate the exact pr

Standard marketing BS these days [0]. Announce the coming announcement for the pre-ordering of an unreleased product. A fake news event to generate the exact press they're getting. I wouldn't be surprised if they announce the price before that timer goes away, just to get another round of press. [0] Stuff like this is outlined in "Trust Me, I'm Lying" - http://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator/dp/1591846285 http://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator...