I have an opinion on this and will take a shot at it, would be interested to see further discussion. In a recent conference call GoPro's CEO commented that most

I have an opinion on this and will take a shot at it, would be interested to see further discussion. In a recent conference call GoPro's CEO commented that most video shot with GoPro cameras are home videos, not action videos. GoPro may have become less relevant because smartphones can now shoot 4k video at 30+ fps. Why spend $400+ for a GoPro when you have a device that is perfectly good for what you will be using it for already? Yes they're doing VR now but as we've seen from the limited uptake of their 3d kits, that won't be big enough to justify GoPro's valuation.