Disagree, most of the time it's actually the exact same price as any online site. Go comparison shop RAM or harddrives on Amazon and Newegg. Newegg may have a l

Disagree, most of the time it's actually the exact same price as any online site. Go comparison shop RAM or harddrives on Amazon and Newegg. Newegg may have a larger selection but all of the major name-brand items are the same price on both sites. If some sponges are $1 cheaper on Walmart.com, who cares. I'm not going to waste 10 minutes comparison shopping for sponges; Amazon is free to make its margins there if it'd like. Here's an example -- I found a Kingston SSD drive on Newegg that has a Limited Time Offer "See price in cart" gimmick discount. It's $1.10 more expensive on Amazon. I found another Newegg limited time discount Samsung SSD drive that's actually $0.76 cheaper on Amazon. You are not going to be saving 10-20% by waiting 3-5 days. Juggling logins and shopping carts across a half dozen different websites isn't convenient. Coupon hunting isn't convenient. Amazon Prime is all about convenience and it delivers.