> It's funny math if he thinks Amazon is buying him for $100, when he's the one supplying the $100. I think he means they've bought his loyalty. Or the 'prime'

> It's funny math if he thinks Amazon is buying him for $100, when he's the one supplying the $100. I think he means they've bought his loyalty. Or the 'prime' factor clouds purchasing decisions in favour of Amazon as the convenience and breadth of products is enough to make them the default choice. I've been a Prime member for a few years now and I certainly do notice myself thinking Amazon first, anything else second.