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I think this misunderstands the value proposition somewhat. Prime changes the convenience calculus of Amazon vs. buying locally. Before I had Prime, I also rare
by apendleton 11y ago
I think this misunderstands the value proposition somewhat. Prime changes the convenience calculus of Amazon vs. buying locally. Before I had Prime, I also rarely paid for expedited shipping, but if I had needed something quickly, I'd instead have been more likely to go to the local Best Buy (or Target or whatever) instead. I don't buy from Amazon to justify the subscription, but the fact that I have the subscription now makes Amazon sufficiently convenient that it's the best choice as compared to other options.
- natch 11y agoIt changes the calculus in Amazon's favor, with the benefit accruing to Amazon, and yet, Amazon tricks the customer into paying for this benefit. It's pretty brilliant, but I'm not gullible enough to pay for it when it buys me literally nothing. Faster shipping, when needed, I can already buy, without Prime, and for much less.
- dxhdr 11y agoI don't see it that way. I'd rather pay $100 a year to avoid going to chains like Best Buy, Target, Bed Bath, Walmart, what have you. Not only are those places inconvenient compared to online shopping but their products are often inferior, overpriced, or both. Frankly 2 day shipping is awesome, $8/month is totally worth the convenience, no tricks involved. Similarly, does Starbucks trick me when it charges $2.25 for a coffee that I could brew myself for $0.15? Sometimes the convenience is worth it. Amazon Prime makes shopping extremely convenient!