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I would stop thinking about how to split functionality and start thinking about the types of customers that you might attract. Who would use your product? How
by taprun 11y ago
I would stop thinking about how to split functionality and start thinking about the types of customers that you might attract. Who would use your product? How could one group of customers absorb more value from your product than others? Pricing should always be customer-centric rather than product-centric. Start reading up on "personas" and don't be overly-focused on what other companies charge for now - the market supports both Hondas and Ferraris.
Source: I wrote a book on software pricing, have a blog with 200+ articles on pricing, a video on my homepage with some common pricing pitfalls and various other materials. http://taprun.com http://taprun.com
- davelnewton 11y agoI have partially-developed personas, but I don't know enough to apply that to value--they're centered around UX and functionality. I'll read over the blog and possibly purchase the book. Thanks for the input.