> You do not have to compete on number of features to make your product saleable. Most customers do not buy most products because they have more features than c

> You do not have to compete on number of features to make your product saleable. Most customers do not buy most products because they have more features than competitors. Although it seems logical that people would be willing to pay for something that provides value but won't they (at least try) to see similar alternative before they start paying? I listened to a podcast by Rob Walling, in which he speaks how there was considerable churn because people weren't able to differentiate his product (Drip) from Mailchimp. Surely, I can't put myself in the shoes of a non-technical buyer, but first thought seems to suggest me that if you start building a A/B testing software for a niche segment, first question you will have to answer to potential customers is how is it different from VWO or Optimizely.