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I think trying to create a product that is superior + obviously necessary should be the goal for most startups... Getting on TC is then just a resulting symptom

I think trying to create a product that is superior + obviously necessary should be the goal for most startups... Getting on TC is then just a resulting symptom. That said, top-tier blogs are a good way for many in the startup scene to really jumpstart their project, but getting a writeup there is certainly not a requirement to success, and there's plenty of echochambering that goes on in them too, so I can see why many choose an alternate route all together. Perhaps you'll find this post relevant to your question: http://redeye.firstround.com/2008/01/after-the-techc.html http://redeye.firstround.com/2008/01/after-the-techc.html For us, getting on TechCrunch//GigaOm//etc was a strong benefit. Those blogs have a big reach. It got us a lot of other coverage, investor interest, and established some level of credibility out of the gate.

dkokelley 19y ago
Well put. I guess it's a chicken and egg complex. Does the success bring the bloggers, or do the bloggers bring the success?
wumi 19y ago
good article, and a good link to one of Riya's co-founders: http://munjal.typepad.com/recognizing_deven/2006/05/episode_1_march.html http://munjal.typepad.com/recognizing_deven/2006/05/episode_... I have no doubt that it can be and is extremely helpful to a lot of startups, but I've seen a lot of products that aren't superior nor obviously necessary, but have some news item (i.e. funding or alpha/beta/public launch) and therefore get covered just throwing a thought out there -- I guess if the product's already well-made it will only spur the rise to app stardom, and if its not, just be the "cocaine high" that Riya talked about