When Starbucks started their idea (to serve coffee) it was not a new or unique idea. They excelled because of their execution (quality, customer service, brandi

When Starbucks started their idea (to serve coffee) it was not a new or unique idea. They excelled because of their execution (quality, customer service, branding, customer experience, etc). I think a common mistake people make is believing their business idea has to be super unique. Instead, research businesses which are growing and do what they do. Are baseball hats popular in your area? Create an online baseball hat e-commerce website and focus on execution.