This idea: "Obviously the spread of computing power was a precondition for the rise of startups." seems closely related to the concept behind the book "Design

This idea: "Obviously the spread of computing power was a precondition for the rise of startups." seems closely related to the concept behind the book "Design Rules" (2000, isbn 978-0262024662). Here's a summary from the book flap: "[The computing industry] has experienced previously unimaginable levels of innovation and growth because it embraced the concept of _modularity_, building complex products from smaller subsystems that can be designed independently yet function together as a whole. Modularity freed designers to experiment with different approaches, as long as they obeyed the established _design rules_. Drawing on the literatures of industrial organization, real options, and computer architecture, the authors provide insight into the forces of change that drive today's economy." https://scholar.google.com/scholar?q=related:L9DylaW-KYkJ:scholar.google.com https://scholar.google.com/scholar?q=related:L9DylaW-KYkJ:sc...