The app store money is a huge deal, no doubt. This control gives them veto power over every piece of software on the iPad lets them create a seamless user expe

The app store money is a huge deal, no doubt. This control gives them veto power over every piece of software on the iPad lets them create a seamless user experience. People are used to computers crashing and being impossible to use. I think people will pay a lot of money for a computer that doesn't require a CS degree to operate. I'm sure Apple does too.