This is a really good point. If someone buys an $800 camera through a $4 velcro link, it's a significantly higher rate. Also, Amazon's own site notes that refe

This is a really good point. If someone buys an $800 camera through a $4 velcro link, it's a significantly higher rate. Also, Amazon's own site notes that referral rates are based on a wide variety of factors: https://affiliate-program.amazon.com/gp/associates/join/compensation.html https://affiliate-program.amazon.com/gp/associates/join/comp... For most general products, though, Gawker's volume alone would suggest referral rates of around 8.50%, though electronics fall to around 4%. Nonetheless, Gawker's strategy in creating ad code referrals is very smart. It's the math that's more complicated here.