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As for the Velcro ties, 31,535 readers have purchased a 100-pack on Amazon, which currently run for $4.99. That’s $157,000 in cable ties, which could add $6,300
by dkrich 11y ago
As for the Velcro ties, 31,535 readers have purchased a 100-pack on Amazon, which currently run for $4.99. That’s $157,000 in cable ties, which could add $6,300 into Gawker’s coffers, assuming a 4% cut.
All told, the 10 best-selling items from a Gawker list posted in September might have brought in about $345,000 in revenue for the media company. To be sure, prices may have changed, and Gawker could receive a better rate than 4% on some items, so that revenue figure is potentially higher.
This is a poorly-researched article because at least with Amazon Associates if the buyer buys anything after clicking through the affiliate link for 24 hours, the referrer gets the commission, whether it be cable ties, or a set of speakers. Calculating Gawker's take would be far more complicated than reporting second-hand on what the Amazon widget on one article page shows.
- shortformblog 11y agoThis is a really good point. If someone buys an $800 camera through a $4 velcro link, it's a significantly higher rate. Also, Amazon's own site notes that referral rates are based on a wide variety of factors: https://affiliate-program.amazon.com/gp/associates/join/compensation.html https://affiliate-program.amazon.com/gp/associates/join/comp... For most general products, though, Gawker's volume alone would suggest referral rates of around 8.50%, though electronics fall to around 4%. Nonetheless, Gawker's strategy in creating ad code referrals is very smart. It's the math that's more complicated here.