It's impressive how good Gawker is at this racket. But I think the best part is that they never hide their motives for doing so—like too many other sites of the

It's impressive how good Gawker is at this racket. But I think the best part is that they never hide their motives for doing so—like too many other sites of their nature do. They strike an impressive balance between commerce and content, and a lot of the reason they are so good at it is because the things they uncover are generally great deals. Lifehacker in particular is well-optimized in its balance between editorial content and commerce.