"Every web company, as soon as they get large enough will stop playing nice and will start trying to lock their users into their own ecosystem." I think you hi

"Every web company, as soon as they get large enough will stop playing nice and will start trying to lock their users into their own ecosystem." I think you hit something here... Why is this happening? Over and over again? Like a broken record. It is deep roooted, survival instincts which are acquired unconsciously because of the medium you're born and living in. Can this be changed? So future (web) company wil not be like this? Is anyone reflecting on this? Working on this? It is one's resp/job/passion to do this? I would love to know, help.