Honest question, how much does an ad cost per 1000 impression(i think thats how its costed?). I would imagine its that cost. That is how much their being paid

Honest question, how much does an ad cost per 1000 impression(i think thats how its costed?). I would imagine its that cost. That is how much their being paid by the advertisers to keep the information open(as opposed via a paywall). Im not sure how everyone else sees it, but thats my impression.