I'm no Apple fan or user, but these reasons are vapid: - iPhone in the "negative" which sounds, well, negative but actually means that GROWTH has stopped. Howe

I'm no Apple fan or user, but these reasons are vapid: - iPhone in the "negative" which sounds, well, negative but actually means that GROWTH has stopped. However it remains one of the most profitable smartphones with a giant market share, so shareholders may wish to change their medium term valuations, but frankly any valuation which ignores market saturation isn't worth considering anyway. - Apple Watch isn't a hit... Alright, but Apple Watch 1.0 was NEVER going to be a hit. A lot of people skip the first gen because they look at history (iPhone 1, iPad 1, etc) and with a smartwatch in particular there's a lot of reason to think the technology can move forward (12 hours battery life?!). Apple Watch 2 is due out this year, and while I have no idea if that will be a hit, it COULD be. - "Apple's software and services — Apple Music, Maps, Health, Photos — are just OK." Maps, Health, and Photos were never profit makers. Everything I've read about Apple Music has been quite positive and they've already grabbed a large amount of market for being a relatively new player. Why is the article bundling profitable business avenues with unprofitable freebies? Why is it just "ok?" I agree with the article that 2015 was a boring year for Apple, but I think they're jumping to a lot of conclusions about 2016, and if half the rumours about the next iPhone turn out to be true then it could be popular. With the 2016 Apple Watch, it needs at minimum to have better battery life, maybe round, maybe new functionality/sensors. This entire article only exists because the market has a fetish for growth. Even if Apple becomes completely stagnant, it is stagnant for a HUGELY successful company that competes in multiple sectors. And it isn't like they're getting eaten by things like inflation (prices have risen) or actual decline (in real terms or not), so I think rumours of Apple's demise or even having a bad 2016 are greatly exaggerated. PS - And don't get me started on how massively successful Apple has been with vertical integration as a growth vector.