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iWork apps are $9.99 each ($30 for all three), so it seems like software will be racing to the bottom here too. Source: http://i.gizmodo.com/5458327/iwork-2010

• wtallis 17y ago
  $10 for an app is a lot better than the $1-3 iPhone apps typically go for, and not too far from the $20-30 that desktop apps tend to go for. I think that Apple's trying to lead by example with their iWork pricing. Certainly some apps will undercut that, but I think the truly innovative apps that really do things that can't be done with an iPhone and would be inconvenient on a desktop will be able to command a $10 price tag.
  • tolmasky 17y ago
    My thinking is that the Apple apps will represent the "top tier" pricing, as they do in the desktop world. iWork on the desktop is 79$, pretty high up their compared to most indie apps. Also, I believe the iWork apps represent exactly this kind of "high value" application: the videos look pretty complex and flashy. Thus by selling the iPad version for less than half that, it is my belief that indie devs will take a cue to sell for lower. This is of course simply speculation.