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People who purchase something online are magnitudes more likely to purchase it again than someone who hasn't made the purchase.
by bduerst 11y ago
People who purchase something online are magnitudes more likely to purchase it again than someone who hasn't made the purchase.
- oneeyedpigeon 11y agoSurely it depends on the product - e.g. USB stick versus engagement ring.
- bduerst 11y agoI doubt there is a huge market for online engagement rings, coffins, or other once/twice a lifetime purchases. For gifting espresso grinders, it's not unlikely that purchasers will buy it as a gift again for their parents, friends, etc.