It seems the real shift is from the web's nodes being ideas/text, to being people/personas. Guided and organized not by what is said and the relationship of ide

It seems the real shift is from the web's nodes being ideas/text, to being people/personas. Guided and organized not by what is said and the relationship of ideas, but by who said it, their relationship to me, and what liking it says about me. From ideas to identities. From the message to the messenger. The author nailed it when talking about "two of the most dominant, and most overrated, values of our times: newness and popularity" and the shift from a book to tv mentality. The newness/TV aspect is another way to look at FOMO...these things are exploiting deep fears about group status and exclusion. I don't think this means the death of ideas, but they are secondary now and spread when tied to a story/hero's journey involving a strong persona. Ironically, the author has a great one in being imprisoned for his ideas then freed.