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My only concern about this is that a lot of the technologies identified as "adtech" on that diagram just... aren't: * Vimeo * Hootsuite * LinkedIn * UserTes
by riboflavin 11y ago
My only concern about this is that a lot of the technologies identified as "adtech" on that diagram just... aren't:
* Vimeo
* Hootsuite
* LinkedIn
* UserTesting.com
Marketing != advertising. The overall point is really valid, but this is a dumb way to back it up.
It's bad enough to just take the ad-serving parts of the diagram he uses, which add up to hundreds of technologies (or use Ghostery on any news site).
- jacquesm 11y agoI'm not with you on linkedin, that's not marketing, that's malware.
- manigandham 11y agoThe whole adtech part is bad, the rest of the article had valid points but this author doesn't understand how advertising works and is theorizing about this bubble and the tech.