It seems like technical debt. Lots of what causes bloated pages can be fixed with simple solutions like scaling down gigantic images. I agree there are still ma

It seems like technical debt. Lots of what causes bloated pages can be fixed with simple solutions like scaling down gigantic images. I agree there are still major design decisions that can have a big impact, but there are also lots of things that can be done in most cases without too much elbow grease. For example simply installing Pagespeed will optimize a page that previously would take many architectural and dev hours to fix. So maybe the debate should be are the automated tools like Pagespeed moving at the same rate as our appetite to create more bloated pages.