It depends on the market you're in. Every market has different economics due to population, density, city layout, socioeconomic landscape, etc. In many cities

It depends on the market you're in. Every market has different economics due to population, density, city layout, socioeconomic landscape, etc. In many cities Uber is losing money, but in many others they are doing very well. They probably adjust prices to optimize for growth in the cities where they're trying to gain traction. In established cities (as in SF), they tend to raise prices slowly.