They actually did something similar to that a couple of years ago. If you switched your family plan to Mobile Share from a contract, they gave you the off-cont

They actually did something similar to that a couple of years ago. If you switched your family plan to Mobile Share from a contract, they gave you the off-contract $25 discount per phone immediately instead of when the contract expired. You were technically still on contract for the two years, but you essentially never paid for the rest of your phones. We made out like bandits on it. Edit: Forgot to mention that this kind of backfired on AT&T. A lot of people got switched to the Mobile Share plan by salespeople and it cut their bill for the length of the contract, but they didn't realize that it would go back up if they got a new phone. So a lot of people started with a very negative view of Next.