Putting Facebook in the same category as Rotary, NGOs, research institutes and the remaining long list you mention cannot be a more flawed analogy. In any case

Putting Facebook in the same category as Rotary, NGOs, research institutes and the remaining long list you mention cannot be a more flawed analogy. In any case, you seem to be missing the bigger point here - it's not about whether FB is promoting this today for maximizing profit or not, it's about promoting the re-modelling of the internet where information flow is controlled by FB.