At first, no it didn't bother me that it was culturally homogeneous -- I thought "Hey this guy is running his own business, that's great." Lots of small busines

At first, no it didn't bother me that it was culturally homogeneous -- I thought "Hey this guy is running his own business, that's great." Lots of small businesses that grow organically are confined to a single culture. After all, it was founded by two Orthodox Jews, former competitors, undoubtedly part of a business-friendly community with more contacts who were open to good employment. But now I think you bring up a fair point, and as they grow, they're probably facing pressure to diversify. Their numbers will start looking suspicious, and it will get harder to find employees within the same community, if nothing else. And how they handle it will affect their company culture and reputation for sure. Inclusiveness can be hard work; in an ideal world, it would develop organically, with time to learn as they go. I'm sure it will go better if they work at it proactively rather than resist it. But they live in a multi-cultural city, so I'm sure they have some life experience. I love the hint in the article about that process. It's colorful and shows that it's not just about cultures, but also about individuals: > "The buyer that does all the storage products, he's the only guy I let work out of home," Pikarski says. "He's Italian."