I'm guessing their target market for the iPad won't really care too much about that; plenty of non-technical laptop users already have enough trouble installing

I'm guessing their target market for the iPad won't really care too much about that; plenty of non-technical laptop users already have enough trouble installing/uninstalling software, so something like the app store that makes it easy to find and install stuff, and safe to do so, is probably actually a win for those people.