Why is Twitter always catching flak for this? What makes them different than literally any other company? They provide a software messaging service, among a sea

Why is Twitter always catching flak for this? What makes them different than literally any other company? They provide a software messaging service, among a sea of other software messaging services. They're a blip on Humanity's timeline. It just feels really contrived to count all the black people at Twitter and then start complaining about it. Why does it matter?