8 ms·
I think what explains the difference is that the author is a writer by trade -- not a statistician. The author successful tells a simple story with unexpected
by maxpupmax 11y ago
I think what explains the difference is that the author is a writer by trade -- not a statistician.
The author successful tells a simple story with unexpected tidbits and concrete language (eg "every submission you see here is certifiably timeless") and does a good job following writing best practices like "not burying the lead".
You might be interested in reading "Make it Stick" (it's where I learned about this subject from) if you haven't already -- and/or the Priceonomics guide to content marketing.
Clickbait title probably didn't hurt either.
- minimaxir 11y agoThe point is that is it not a good thing, especially in the case I'm having difficulty reproducing the results.
- maxpupmax 11y agoI'm not qualified to comment on what's "good" or not. I'd just be willing to bet that if you wrote your own best-of with better/reproducible methodology AND borrowing some established copywriting practices you'd easily outrank this post... but only if you do both parts.