>Perhaps it is an unjustified stereotype, but the women I know shop more than men (i.e., higher demand) so the price would naturally go up. Stereotypes are imp

>Perhaps it is an unjustified stereotype, but the women I know shop more than men (i.e., higher demand) so the price would naturally go up. Stereotypes are important, despite what some people may tell you. If you're in sales or marketing, stereotypes are absolutely important and useful, and to avoid them would make you very bad at your job. Stereotypes exist for a reason: because they usually apply to the majority of people in the targeted group. The danger with them is that there's always exceptions, so you don't want to lump everyone in the group together in the case of a negative stereotype. However, when you're working in sales or marketing, this isn't the case: you want to find clear trends in different demographics, so that you can make products that appeal to those demographics more, and sell more of them (and also price them for higher profit). To not do this is to miss out on potential profit, or worse it could drive you out of business. A big department store chain which tries to be PC and avoid stereotyping and because of this decides to dedicate as much floor space to men's clothing and men's fragrances and men's make-up (!!), and of course working with designers and suppliers to actually create all this stuff to sell (since there aren't exactly a lot of men's make-up lines out there) would quickly go out of business. Imagine if a departments store dedicated as much floor space to men's underwear as it does for women's. That would be a seriously unprofitable store department. Make-up is even worse.