The physical "wifi booths" they are installing have 2 - 55" flat screen TVs that will run ads on them. Back of the napkin math time: that's $41mil a year gener

The physical "wifi booths" they are installing have 2 - 55" flat screen TVs that will run ads on them. Back of the napkin math time: that's $41mil a year generated over 8000ish ("over 7500" is what the official announcement said) booths, which is $5125 or just shy of $500/mo in revenue per booth to hit that target. I'm not in the physical display advertising business, but that would generally seem pretty doable given some quick research into NYC ad costs.