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> The city estimates that ads served by the new hubs will generate more than $500 million in revenue over the next 12 years. Seems a bit optimistic to me. Are
by ape4 11y ago
> The city estimates that ads served by the new hubs
will generate more than $500 million in revenue
over the next 12 years.
Seems a bit optimistic to me. Are they going to inject ads in your http connection.
- revelation 11y agoWith website visits being power-law distributed, I think the HTTP real-estate is getting somewhat scarce. They'll probably move on to DNS spoofing advertiser CDNs.
- autopov 11y ago"Once completed, the hubs will also include... two 55-inch advertising displays."
- michaelbuckbee 11y agoThe physical "wifi booths" they are installing have 2 - 55" flat screen TVs that will run ads on them. Back of the napkin math time: that's $41mil a year generated over 8000ish ("over 7500" is what the official announcement said) booths, which is $5125 or just shy of $500/mo in revenue per booth to hit that target. I'm not in the physical display advertising business, but that would generally seem pretty doable given some quick research into NYC ad costs.