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Read some of the old direct response stuff from the last century. You'll surprised at how many similarities there are between direct mail and online. -Claude Ho
by il 17y ago
Read some of the old direct response stuff from the last century. You'll surprised at how many similarities there are between direct mail and online.
-Claude Hopkins
-Robert Collier
-David Ogilvy
-Gene Schwartz
and others.
- aristus 17y agoI used to work in DM, and this is very true. Not just in the analysis part, but in how to send the right signals with copywriting and design.