3 ms·
I recommend Crossing the Chasm. It is older but still relevan especially if you still find marketing a technology start up challenging. http://www.amazon.com/
by solost 17y ago
I recommend Crossing the Chasm. It is older but still relevan especially if you still find marketing a technology start up challenging.
http://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0066620023 http://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mai...
- sgdesign 17y agoI didn't like that book. At least I don't think its theories apply to most projects and companies discussed here.