A lot of marketers now are turning to coding. I wouldn't necessarily say it's essential to marketing, especially if you work in a firm where you have a developm

A lot of marketers now are turning to coding. I wouldn't necessarily say it's essential to marketing, especially if you work in a firm where you have a development team. Though, when it comes to aggregate reviews, schema, JSon, Structured data, etc. it definitely helps as a marketer if you know how to code those things yourself. You may not have to have the ability to build your own website, but understanding the basic structure of code is very helpful. Source: I've been doing SEO & Social Marketing for 10 years.